W88 on the Sunderland AFC Kit: Home, Away & Third Shirts 2025/26
W88's branding will appear prominently on all three of Sunderland AFC's playing kits for the 2025/26 Premier League season. The front-of-shirt placement on the home, away, and third kits gives W88 unparalleled visibility across every Sunderland matchday, both at the Stadium of Light and at away grounds across England.
The Home Kit
Sunderland's traditional red and white stripes carry the W88 logo on the front of the shirt for all home Premier League fixtures at the Stadium of Light. The iconic black and red colour scheme of the W88 brand contrasts sharply with Sunderland's classic stripes, creating a striking visual on a kit that will be worn by tens of thousands of supporters across the North East.
The Away Kit
Sunderland's away kit, featuring the W88 front-of-shirt branding, will be worn at away fixtures throughout the Premier League season. Adult replica versions of the away shirt are available for fans, with the W88 logo prominently displayed as seen on the playing kit.
The Third Kit
Sunderland's third kit rounds out the full suite of W88-branded shirts for 2025/26. Like the home and away kits, all adult replica third shirts carry the W88 logo as part of the principal partnership agreement.
Replica Shirts for Fans
All adult replica Sunderland shirts for the 2025/26 season feature the W88 branding exactly as worn by the players. The club has made all three replica kits available to supporters, with demand expected to be extremely high given Sunderland's return to Premier League football for the first time since 2017.
W88's Kit Sponsorship Legacy
W88's presence on football shirts is well established in the Premier League. The brand has featured on kits for Wolverhampton Wanderers, Aston Villa, Crystal Palace, Fulham, and Burnley in previous seasons, making the Sunderland shirt the latest addition to an impressive list of W88-branded Premier League kits.
