W88's Premier League Journey: A History of Shirt Sponsorships
W88 has been one of the most active shirt sponsors in the Premier League over the past seven years, building a reputation as a reliable and high-profile commercial partner for top-flight English football clubs. The Sunderland AFC deal for 2025/26 is the latest chapter in a rich partnership history.
Wolverhampton Wanderers (2018)
W88's Premier League journey began with Wolverhampton Wanderers in 2018, the same season Wolves were promoted to the top flight. The W88 logo appeared on the iconic gold Wolves kit, giving the brand its first significant exposure to a global Premier League audience.
Leicester City (2018 – Betting Partner)
W88 also secured an official betting partnership with Leicester City in 2018, prioritising all Foxes matches on their sportsbook and running exclusive promotions for fans of the club.
Aston Villa (2019)
Following Aston Villa's return to the Premier League in 2019, W88 became the club's front-of-shirt sponsor. The Aston Villa partnership amplified W88's reach significantly, given Villa's large global fan base.
Crystal Palace (2020)
Crystal Palace became W88's next major shirt partner in 2020. The Selhurst Park club's strong following in Asia made it a strategically important deal for W88's market expansion plans.
Burnley & Fulham
W88 further extended their Premier League footprint through partnerships with both Burnley and Fulham, two clubs with regular top-flight involvement. These deals reinforced W88's status as the go-to Asian-market betting sponsor for Premier League clubs.
Sunderland AFC (2025/26)
The Sunderland deal caps a remarkable run of Premier League partnerships for W88. With the gambling front-of-shirt ban coming into effect from 2026/27, Sunderland's announcement represents W88's final opportunity to maximise front-of-shirt branding in the Premier League – and they have done so with the largest commercial deal in Sunderland's history.
