W88 is proud to be the front-of-shirt sponsor and principal partner of Sunderland AFC for the 2025/26 Premier League season – the largest commercial deal in the club's history.
W88 Sunderland AFC – The Definitive Guide
Everything You Need to Know About the W88 Sunderland Partnership
Record-Breaking Commercial Deal
W88 and Sunderland AFC: A Partnership Built for the Premier League
Full Sponsorship Details
W88 Sunderland: Key Facts
The most important facts about the W88 Sunderland AFC principal partnership
- W88 became Sunderland AFC's official principal partner and front-of-shirt sponsor on June 27, 2025
- The deal is the largest commercial agreement in Sunderland's 150-year history
- W88's branding appears on all three playing kits – home, away, and third – for 2025/26
- W88 is also Sunderland's exclusive Asian betting partner for the 2025/26 season
- The partnership covers Sunderland's return to the Premier League after an 8-year absence
- W88 has previously sponsored Wolves, Aston Villa, Crystal Palace, Fulham, and Burnley in the Premier League
- The arrangement is expected to last one season due to the Premier League's gambling front-of-shirt ban from 2026/27
- Revenue from the W88 deal directly contributes to squad investment ahead of Sunderland's top-flight return
