W88 Sunderland FAQ: Your Questions Answered
What is W88?
W88 is a leading Asian sports betting and online casino operator. The platform offers a comprehensive range of betting markets on football, basketball, tennis, and dozens of other sports, alongside live casino games and online slots. W88 has been active in the Premier League sponsorship market since 2018.
Why is W88 sponsoring Sunderland AFC?
W88 chose Sunderland as their Premier League shirt sponsorship partner for 2025/26 to maximise brand exposure in overseas markets – particularly in Asia – during Sunderland's high-profile return to the Premier League. The deal also gives Sunderland significant commercial revenue to invest in the squad.
When did the W88 Sunderland deal start?
The W88 Sunderland partnership was officially announced on June 27, 2025, ahead of the 2025/26 Premier League season. W88's branding will appear on Sunderland kits from the first match of the season.
How long does the W88 Sunderland deal last?
The agreement covers the 2025/26 Premier League season. It is expected to be a one-season front-of-shirt deal, given that the Premier League's voluntary ban on gambling front-of-shirt sponsors takes effect from the 2026/27 season. W88 may continue in other capacities, such as sleeve sponsorship, beyond that date.
Which other clubs has W88 sponsored in the Premier League?
W88 has a long history of Premier League shirt sponsorships. Previous partners include Wolverhampton Wanderers (2018), Leicester City (2018, betting partner), Aston Villa (2019), Crystal Palace (2020), Burnley, and Fulham. Sunderland AFC is the latest addition to this list for 2025/26.
Can I bet on Sunderland matches through W88?
Yes. As Sunderland's official Asian betting partner, W88 features all Sunderland Premier League fixtures prominently in their sportsbook. Users registered with W88 can access pre-match and in-play markets on every Sunderland match throughout the 2025/26 season.
Is W88 a legitimate betting operator?
W88 is a well-established Asian-facing betting operator with a history of partnerships with major English Premier League clubs. The platform serves users across Asia and other permitted markets. Users should always check local regulations regarding online betting in their jurisdiction before registering with any betting platform.
